How TomboyX Built A Brand For An Overlooked Market | Forbes

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In 2013, at age 52, Dunaway and her wife, Naomi Gonzalez, cofounded the gender-neutral underwear and loungewear company TomboyX out of their garage to make quality button-down shirts. In 2014, they listened to customer requests and made their first boxer briefs. The boxer briefs quickly became a best-seller and they pivoted to focus on bras and underwear now available in sizes XS to 6X. Last year, sales jumped 50% to $24 million. Read the full story on Forbes: https://www.forbes.com/sites/elanagross/2021/06/02/the-forbes-50-over-50-share-their-best-advice-for-supercharging-your-career-after-50/?sh=369eddc341a3 Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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